PERAN COPYWRITER DALAM PRODUKSI IKLAN KOMERSIAL WISATA TELOGO SEWU PANDAAN

The final assignment of Client Centered Tourism Telogo Sewu still has very minimal promotion on social media Instagram, especially reaching markets outside the region, so the tourism potential is not widely known. Therefore, before producing this advertisement, observation and interviews with the head of management division of Telogo Sewu are needed, in order to determine the exact position of Telogo Sewu's market and target needs. This advertisement has a target audience of 20-40 years old, most of whom are active users of social media, one of which is Instagram. Therefore, making an advertisement is a great opportunity to introduce the natural charm of Telogo Sewu Tourism with the freshness of natural springs directly from the source. Copywriters in commercial advertisements for Telogo Sewu Tourism have a role in developing techniques to convey messages that aim to attract the audience so that the advertisement looks attractive. The visuals displayed have a happy, cheerful, and family nuance because they adjust to the crowded place of visitors, as well as the very calm and cool natural air. The results of the study show that the copywriter achieved the goal of increasing the target market to outside the region and creating a positive perspective on Telogo Sewu tourism advertising, as evidenced by the results of the program achievement analysis which showed that our advertisement was superior to previous content on Telogo Sewu Instagram.