STRATEGI PEMERINTAH KOTA MALANG DALAM PENGEMBANGAN DIGITAL USAHA MIKRO DI KOTA MALANG

Digitalization is something that cannot be avoided in this world. Technological advancements have made everything shift towards digitalization. From business models to education, even governments have to adapt to technological developments. Being adaptive to technological advancements is essential for every layer of society, including micro-business actors. Micro-businesses are the smallest scale of businesses compared to other scales within the MSME (Micro, Small, and Medium Enterprises) sector. The fact that many micro-business actors are not yet adaptive to technological developments necessitates the government's involvement. Through government strategies, it is hoped that micro-business actors can adapt to the digital world and also develop their businesses. This is being done by the Malang City Government, through the Department of Cooperatives Industry and Trade, particularly in the Micro-Business Division. The Malang City Government has strategies for the digital development of micro-businesses to enable micro-business actors to be adaptive to the digital world and increase the scale of their businesses. The research method used in this study is qualitative and descriptive, with data collection through interviews, observations, and secondary data from reliable sources. The aim of this research is to understand the strategies implemented by the Malang City Government in the digital development of micro-businesses in Malang City.