STRATEGI PEMASARAN PRODUK TABUNGAN EMAS PADA PT. PEGADAIAN CABANG SIDOARJO

The purpose of this scientific study is to identify the promotional mix for gold savings services at the Sidoarjo branch of the pawnshop. The result of this study explain the promotional mix of PT Pegadaian Sidoarjo branch. The existence of promotion shows that the market potential for gold savings product is very large, but public awareness about the benefits of gold savings is still low. The conclusionof this research is that promotional strategy is an important key in increasing brand awareness and collaborating with influencers in the financial sector to provide positive testimonals about gold savings product