PENGARUH PROMOSI TERHADAP KEPUASAN KONSUMEN DENGAN KEPERCAYAAN SEBAGAI MEDIASI (Studi Pada Konsumen Geprek Kak Rose Kota Malang)

In marketing activities, including in the food business, consumer satisfaction is one of the important factors that determine the success of a business. This study aims to analyze and determine the influence of promotion on consumer satisfaction with trust as a mediator in consumers of Geprek Kak Rose. The population in this study is Geprek Kak Rose consumers who have consumed and made purchases more than 1 times. This research method uses a quantitative method with a sample of 100 respondents and data analysis using smartPLS 4. The results of this study show that promotion has a positive and significant effect on consumer satisfaction, promotion has a positive and significant effect on trust, trust has a positive and significant effect on consumer satisfaction, promotion has a positive and significant effect on consumer satisfaction with trust as mediation