Efektivitas Pelayanan Publik Berbasis Sistem Informasi Pariwisata Pengembangan Ekonomi Kreatif (Sipbanget) Untuk Meningkatkan Pariwisata Kota Batu

Batu City has long been known as a mainstay tourist destination in the Malang Regency region and has also become one of the favorite tourist destinations in East Java Province (Sabrina Sangga Langi, 2022). Batu City has dominant tourism wealth with natural tourism which has beautiful panoramas in the form of mountains, hills, rice fields, sloping land with air temperatures that feel cool and not humid. Tourism and MSMEs which must be developed with the help of technology make it easier for tourism and MSME actors in Batu City to run businesses online. Obstacles in facilities and infrastructure for tourism and MSMEs can be overcome with the presence of information and communication technology. SIPBANGET was launched in Bon Deso, Tulungrejo Village, Bumiaji District on Wednesday, June 23 2021 (TimesIndonesia, Batu 06/23/2021) by the Batu City Tourism Office and the Batu City District Attorney's Office. Many tourism and MSME and creative economy actors registered their products and potential. to get convenience in marketing and promoting the products they have.