ANALISIS RESEPSI KHALAYAK PADA VIDEO PARODI POLITIK EPIC RAP BATTLES OF PRESIDENCY 2024 KARYA SKINNYINDONESIAN24 (PADA BADAN EKSEKUTIF MAHASISWA FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS MUHAMMADIYAH MALANG 2024/2025)

Shella Kharisma. NIM 202110040311041. Audience Reception Analysis of the Epic Rap Battles of Presidency 2024 Video (Study on the Student Executive Board of the Faculty of Social and Political Sciences, University of Muhammadiyah Malang)
Videos in Indonesia are experiencing very rapid and advanced developments that can have an impact on life, both positive and negative. Through the social media YouTube, various information can be found in the form of videos. The videos have various types so that they can increase the number of content creators in Indonesia who use videos as entertainment media for stories about the upcoming elections in Indonesia. The video "Epic Rap Battles of Presidency 2024" provides information in the form of parody videos containing lyrics about issues that have been circulating in society related to politics. The purpose of this study was to determine the audience's perspective on the video "Epic Rap Battles of Presidency 2024" by Skinnyindonesian24. The research method used is qualitative with a qualitative descriptive approach. This study uses reception analysis with a reception theory approach. Data collection techniques were carried out by interview. The subjects of this study were the Student Executive Board of the Faculty of Social and Political Sciences, University of Muhammadiyah Malang. This study uses source triangulation techniques by checking the accuracy of the data that has been obtained through sources. So that the conclusion of this study shows that most subjects occupy a dominant position because they agree and accept the Epic Rap Battles of Presidency 2024 political parody video by skinnyindonesian24 which can make it easier for the public to understand the political issues that are currently in Indonesia which should indeed be criticized.