PENGARUH PEMILIHAN LOKASI CAFÉ TERHADAP KEBERHASILAN USAHA (Studi Pada Café di Kota Malang)

The purpose of this research is to determine the effect of choosing a business location (Access, Visibility, Traffic, Parking Space, Environment) on business success, and to find out the most influential variables on the success of a cafe business in Malang City. The population of this research is Cafe Business Owners with Small and Medium scale, with cafe ownership that has been established for more than 3 years as many as 100 respondents. Data analysis using multiple linear regression. The research findings show that the business location variables which consist of access, visibility, traffic, parking area, and environment have a significant effect on the success of a cafe business in Malang. Access is the variable that most influences the success of a cafe business in Malang