PENGARUH KUALITAS DESTINASI WISATA TERHADAP NIAT BERKUNJUNG ULANG DENGAN CONTENT MEDIA SOSIAL SEBAGAI MODERASI (Studi pada pengunjung dairyland farm theme park prigen)

Abstract
This study aims to examine the effect of tourist destination quality on repeat visit intentions with social media content as moderation. The sample was taken by Accidental Sampling of 246 from the population of visitors to Dairyland Farm Theme Park Prigen. The data analysis technique uses path analysis with the SPSS (Statistical Product and Service Solutions) program, MRA data analysis and hypothesis testing which shows that the quality of tourist destinations influenced repeat visits. This research is useful as a consideration for companies to design highly effective marketing strategies and better understand the relationship between tourist destination quality, social media content, and repeat visit intentions.