STRATEGI KOMUNIKASI PEMASARAN DIGITAL DI TAMAN PINUS CAMPERVAN PARK BATU SEBAGAI UPAYA DALAM MENINGKATKAN BRAND AWARENESS (Studi Pada Pengelola Akun Sosial Media Taman Pinus Campervan)

In the era of information and technology like today, marketing trends continue to develop along with the development of increasingly sophisticated technology with the presence of the internet. Social media and platforms have become a very effective means of marketing products and reaching a wider audience. One aspect of digital marketing is product placement, where a particular product or brand is inserted into existing content. This provides a great opportunity for companies to promote their products in a way that is not so disruptive to their audience's activities. This study aims to explain how the digital marketing communication strategy is run by the Taman Pinus Campervan Park Batu. The research method used is a qualitative descriptive approach by conducting data collection techniques using interviews and observations. This study uses the SOSTAC model to analyze digital marketing communication strategy planning. From the research results that have been obtained, the digital marketing communication strategy at Taman Pinus Campervan Batu implements a customer relationship strategy by making WhatsApp the main communication platform to establish good relationships with customers.