PENGARUH MEDIA UNGGAHAN POTONGAN FILM WAKTU MAGHRIB (2023) DI TIKTOK TERHADAP KEPUTUSAN UNTUK MEMBELI TIKET MENONTON “Studi pada mahasiswa peminatan Audio Visual Ilmu Komunikasi Angkatan 2020”

Social Media is a website and as a platform that allows users to interact, share content, and communicate with others via the internet. And movie actors also promote movies on social media, especially TikTok social media. But not a few people commit violations such as recording and uploading it on social media which makes many people watch movie spoilers before watching the movie in the cinema. Based on the research conducted, researchers used quantitative descriptive research. In collecting data using a questionnaire that has been made by the researcher. This research uses probability sampling, which is a sampling method that has the same opportunity for each component (member) of the population to be selected as a sample member. And simple random sampling is used to refer to how to randomly select members of the population and will be sampled without regard to levels or strata. In this study, the theory used is the S-O-R theory (Stimulus - Organism - Response). So it can be concluded that the results of this study are testing the results of the data that researchers have obtained from distributing questionnaires to subjects trusted by researchers. the value obtained by the researcher provides an illustration that video uploads on social media act as a medium for delivering messages that can bring up dimensions such as problem recognition, information search, decision making, and decision making.