KETERBUKAAN KOMUNIKASI GENERASI Z PENGGUNA SECOND ACCOUNT INSTAGRAM DALAM MENGELOLA PERCAYA DIRI (Studi pada Mahasiswa Ilmu Komunikasi UMM Angkatan 2020)

Social media, as a new medium in the world of technology and communication, provides unlimited access to its users. Communication that occurs on social media, in this case Instagram, is broader and faster. Based on data, the majority of Instagram users are from Generation Z. Generation Z, born between 1997 and 2012, has more unique characteristics than the previous generation and quickly accepts technological developments. Self-confidence also influences how interpersonal communication occurs on social media. Second accounts, which are separate from the main account, have different communication patterns. This underlies the research related to the relationship between the openness of Generation Z communication and self-confidence through second Instagram accounts. This study aims to determine the openness of communication of Generation Z users of second accounts in managing self-confidence. This study uses a qualitative descriptive approach. Data collection uses interview and documentation methods with six research subjects, students of the Communication Science Study Program, University of Muhammadiyah Malang (UMM), who are included in Generation Z. Data analysis technique uses Miles and Huberman data analysis technique with data triangulation testing. The results of the study found that the tendency of UMM Communication Science students to use second accounts is based on the desire to communicate freely without pressure from the social environment. Research subjects stated that they were more open and confident when communicating on second accounts because they felt more familiar and acquainted in both the real and virtual worlds with the followers of their second Instagram accounts. This is formed because second account users carefully filter their followers and those they follow on the second account.