ANALISIS ISI PADA KOLOM KOMENTAR YOUTUBE MUSIK VIDEO ZIVA MAGNOLYA YANG BERJUDUL CUKUP

The comment column on platforms such as YouTube creates an MV space as a medium of communication where viewers can actively participate. This content analysis includes discussions, praise, criticism, and sharing personal stories related to the song. Music video. Want to know how netizens respond to the Music Video "Ziva Magnolya - Cukup. To find out how netizens respond to the Music Video "Ziva Magnolya - Cukup, the research used in this study is a descriptive qualitative approach. In this study, content analysis was used. The time of data collection in this study was November 24, 2023. The comment data used was obtained using the scraping technique from the "Google Apps Script" website. dominant group who are proud of the song entitled "cukup" sung by Ziva Magnolya. Netizens in this category show their admiration for the character, lyrics, music quality, and the way Ziva Magnolya performs the song which ultimately makes the listeners feel as if they are drowning and feel a very deep feeling for the song sung by Ziva Magnolya entitled cukup. Research on Ziva Magnolya's music video entitled "Cukup" on the YouTube platform found various responses from the audience. However, most netizens gave comments that they liked the lyrics of the song and liked Ziva Magnolya. Netizens also gave comments that showed emotional levels in the form of happiness and enthusiasm after hearing Ziva Magnolya's song entitled "Cukup" through the Youtube account.