STRATEGI PEMERINTAH DALAM PENGELOLAAN AIR UNTUK MENINGKATKAN PELAYANAN AIR LAYAK KONSUMSI (Studi Pada Perusahaan Umum Daerah Air Minum Tugu Tirta Kota Malang)

This study aims to analyze the strategy carried out by Perumda Air Minum Tugu Tirta, obstacles in implementing the strategy and solutions taken to overcome these obstacles. This study uses a qualitative descriptive method. While the subjects of the study were employees of Perumda Tugu Tirta Malang City, with data obtained from interviews, observations, and documentation.
The results of the study are In the implementation of water management strategies to improve drinking water services in several ways, namely first, maintaining water quality by flushing. Second, Routine Pump Maintenance and Checking. Third, Human Resource Development. In implementing the strategy, it is inseparable from obstacles in improving drinking water services. The obstacles that occur are First, Cloudy Water Quality, Second, Water Does Not Flow.
The solution taken when there are obstacles in an obstacle in improving drinking water services is first, customers can report through the available call center, through the call center which will later be forwarded to each section to handle the problem within 24 hours because there is already a standby overtime schedule. Second, if there is cloudy water, flushing activities are carried out. Third, if there is a Water Not Flowing then, provide a water tank for free by going around to the community experiencing the water not flowing. However, if it only happens to one house then we will visit the house for a more in-depth analysis.