PENGARUH KEPERCAYAAN KONSUMEN DAN GAYA HIDUP TERHADAP NIAT BELI ULANG KONSUMEN AMSTIRDAM COFFEE & ROASTRY DI KOTA MALANG

This research was conducted to analyze the influence of consumer trust and lifestyle on repurchase intentions. The population in this study was Amstitrdam coffee & roastry consumers in the city of Malang with a sample of 150 respondents used a purposive sampling technique. Data analysis in this study used multiple linear regression. The results showed that Consumer Trust has a positive and significant effect on Repurchase Intention. Lifestyle has a positive and significant effect on Repurchase Intention. The results of the correlation analysis using multiple linear regression, it is known that the lifestyle value is 0.337. The results of the t-test show that the t-count value is 4.963> t-table, with a significance value of 0.000 (<0.05). This shows that the lifestyle variable provides a greater contribution than the consumer trust variable as an independent variable in this study.