STRATEGI PENGEMBANGAN WISATA HALAL MELALUI KONSEP SMART TOURISM DI KOTA MALANG

Halal tourism in Indonesia is a superior economic potential as a supplier of state revenue. Many provinces and tourist destinations have implemented halal tourism programs and by continuing to increase the number of tourists in Indonesia, one of which is in Malang City, halal tourism has high development prospects. The purpose of this study is to determine the strategy for developing halal tourism through the concept of smart tourism in Malang City. The method used in this research is descriptive method with a qualitative approach. The results of the study show that the Youth, Sports and Tourism Office of Malang City has a strategy in developing halal tourism that focuses on three things, namely the development of the halal tourism promotion and marketing sector, the halal tourism destination development sector, and the human resource development sector and the halal tourism industry. Of these three sectors, the development focus is on the development sector of halal tourism destinations, namely Amenities, Attractions, and Accessibility.