HUBUNGAN TINGKAT PENGETAHUAN TERHADAP KETEPATAN PEMILIHAN KRIM PEMUTIH WAJAH PADA MAHASISWI FARMASI DI UNIVERSITAS MUHAMMADIYAH MALANG

Background: The public belief that to be beautiful one must have white skin makes women compete to do various ways to have white skin. One way women do to have white skin is by using brightening creams and facial skin lightening. Brightening cream is a cosmetic in the form of a semi-solid in which there is a mixture of chemicals or ingredients that can lighten the skin which has the effect of being able to whiten black or brown spots on the face and even out skin tone. The large number of facial brightening products on the market with various kinds of ingredients makes people have to be wise in choosing facial brightening cream products that are suitable and also safe to use for their skin. The level of knowledge that a person has is known to influence several factors in choosing beauty products and also cosmetics, especially facial whitening cream products.Objectives: This study aims to determine the relationship between the level of knowledge of Pharmacy Student at the University of Muhammadiyah Malang on the exactness of choosing face brightening creams.Methods: This study used an analytic observational method with a cross-sectional research design that was conducted using a validated questionnaire. The sampling method used is non-probability sampling with purposive sampling with a sample of 100 female students. Data analysis used the Spearman Rank test.Results and Conclusions: The research results obtained a description of the level of knowledge as much as 79% of respondents had good knowledge, 12% had sufficient knowledge, and 9% had poor knowledge. In the description of the exactness of choosing brightening cream, it was found that 85% of respondents were right in choosing whitening cream and 15% were not right in choosing brightening cream. The results of data analysis using the Spearman Rank test obtained a correlation value of 0.660 and Sig (2-tailed) 0.000, which means that there is a strong and significant relationship between the level of Knowledge of Pharmacy Student Muhammadiyah University of Malang on the exactness of choosing facial brightening creams.