PENGARUH ANIME TERHADAP PERILAKU SOSIAL MAHASISWA DI KOTA MALANG (Studi Di Kota Malang)

Anime has a big influence on social behavior among students in Malang. This shows the existence of consumptive and socially productive behavior among students in Malang, namely some students have Japanese language skills learned by watching Anime so that they can speak Japanese well (including productive behavior), some students have photography skills to take the best photos when Anime events are held or outside Anime events are held (including productive behavior), some students become cosplayers to make the same appearance as the Anime characters they like (including productive behavior), some students participate in Anime events held by buying tickets to attend Anime events (including consumptive behavior), some students like to buy Anime Action Figures and various other Anime accessories (including consumptive behavior). This research uses Qualitative research methods using Descriptive Qualitative. Anime is an animation originating from Japan and Anime is a result of Japanese culture because some elements of Japanese culture are found in Anime because it is also a result of Japanese culture, namely Japanese language, traditional clothing, traditional buildings, traditional food, Japanese customs, etc. Students can behave productively depending on the individual and their behavior. Students can behave productively depending on the individual and the environment. Students who behave productively from Anime tend to improve their skills, make as much money as possible, etc.
Keywords: Influence of Anime, Social Behavior, Students