PENERAPAN NORMA BARU JURNALISME DI MEDIA SOSIAL (Studi pada Berita Politik Akun Instagram @folkative)

The Instagram account @folkative shares engaging content on social and cultural issues in Indonesia. This research aims to explore the application of new journalism norms in politically themed content on the Instagram account @folkative. The study explores how social media journalism adapts to meet society's information needs while maintaining the quality of reporting. According to Bossio (2017), the new journalism norms in social media include the principles of authenticity, transparency, and collaboration. Unlike conventional journalism, which emphasizes objectivity and verification, social media journalism focuses more on openness and audience engagement.

This research analyzes 20 pieces of political content with the most likes on the Instagram account @folkative. The content is grouped by topic and analyzed using the criteria of new journalism norms, namely authenticity, transparency, and collaboration. The method used is qualitative, employing descriptive content analysis, with data collected through documentation (screenshots).

The research findings indicate that the Instagram account @folkative still applies conventional journalism norms, emphasizing objectivity and verification without audience engagement or crowdsourcing. Although this account consistently delivers factual information without personal bias, there is still a need to improve the consistency in citing sources, media interaction with the audience, and crowdsourcing. Therefore, it can be concluded that @folkative has not fully implemented the new journalism norms.