PENGARUH KUALITAS PELAYANAN, HARGA, DAN LOKASI TERHADAP KEPUASAN (Studi Kasus pada Konsumen Paimo Coffee di Kabupaten. Malang)

This study aims to analyze the effect of service quality, price and location on customer satisfaction at Paimo Coffee. This type of research is quantitative. The data source of this research is primary data derived from samples, namely Paimo Coffee customers. Data collection was carried out by distributing questionnaires to 100 respondents and data that could be processed by 100 respondents. This study uses multiple linear regression analysis methods. The result of this study indicate that: (1) service quality has no effect on customer satisfaction at Paimo Coffee; (2) price has no affects customer satisfaction at Paimo Coffee; (3) location has positive
affects customer satisfaction at Paimo Coffe, and; (4) service quality, price and location simultaneously affect customer satisfaction at Paimo Coffee.