TINGKAT ADOPSI INOVASI PRODUK PAKAN Calf Milk Replacer (CMR) PADA PEDET UMUR 0-2 BULAN DI KECAMATAN BEJI, KABUPATEN PASURUAN, JAWA TIMUR

This research aims to determine the adoption level of technological innovation in
the CMR product among 0-2 months old calves in the Beji District, Pasuruan
Regency, East Java. The acceptance of calf milk replacer (CMR) products by
consumers was selected as the variable for analysis due to its clarity and suitability
for both qualitative and quantitative analysis. The research employed a survey
method with data analysis techniques using the Linkert scale processed with
multiple linear regression. The results of the study indicate that the consumer
adoption response level in purchasing calf milk replacer (CMR) products based on
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ease, utility, and farmers' interest in the feed product are 1.434, 0.964, and 0.401,
respectively. The percentage of adoption of the innovative feed product, calf milk
replacer (CMR), is 45.8%. Meanwhile, 54.2% is explained by other factors not
covered in this research.