PERAN ART DIRECTOR DALAM PEMBUATAN IKLAN LAYANAN MASYARAKAT ‘BER-TUMBUH BERSAMA” (PRODUKSI ILM TENTANG KAMPANYE DISABILITAS PEREMPUAN BERSAMA HWDI MALANG)

The issues faced by women with disabilities include a persistent stigma that they are considered inferior or incapable of participating in activities like everyone else. This stigma leads to negative perceptions, prompting the creation of a Public Service Announcement titled “Ber-Tumbuh Bersama” in collaboration with HWDI Malang. The aim of this advertisement is to enhance community awareness and empathy towards women with disabilities. An Art Director plays a crucial role in developing the visual concept for the video, which includes several stages: pre-production, production, and post-production. The ad features calming color tones, voice-over narration, and background music that enhance the atmosphere and convey the intended message. The “Ber-Tumbuh Bersama” campaign exceeded its key performance indicators, receiving positive feedback through surveys and comments after viewers watched the video.