PEMANFAATAN KONTEN TIKTOK SEBAGAI MEDIA INTERAKSI KEPADA KHALAYAK (Studi Pada Akun TikTok @lsf_ri)

The utilization of TikTok by the Film Censorship Board (LSF) aims to be a communication channel for overcoming the communication gap and changing public perception of the Board. LSF utilizes social media as a tool that aims to convey information about cinema and self-censorship culture to the public. The main objective of this research is to find out how LSF utilizes TikTok as a Communication Media to the public carried out by the Publications Team. This research uses new media theory and case study methods with a descriptive qualitative approach. Data collection was done through observation, interviews, and documentation. The data analysis technique used is the Interactive Model popularized by Miles and Huberman. The results showed that LSF utilizes TikTok to disseminate information and communication by creating educative content for the community shown among young people. Through the dissemination of information and communication LSF on TikTok is shown so that there is reciprocity from the community towards the content that has been uploaded on TikTok LSF. However, TikTok LSF still needs to pay attention to several aspects, such as not optimal utilization of TikTok features and engagement of some content. Therefore, one of the challenges faced by LSF is to customize content in accordance with its social media platform, as well as increase creativity in presenting educational content to make it more interesting and interactive.