PEMAKNAAN PENONTON TENTANG ISU PATRIARKI DALAM FILM “YUNI” (Analisis Resepsi Mahasiswa Ilmu Komunikasi Aktif Angkatan 2018 Universitas Muhammadiyah Malang )

Muhammad Idham Ferdiansyah. NIM, 201810040311379.. PEMAKNAAN PENONTON TENTANG ISU PATRIARKI DALAM FILM “YUNI” (Analisis Resepsi Mahasiswa Ilmu Komunikasi Aktif Angkatan 2018 Universitas Muhammadiyah Malang ).

In this modern era, films have become an important thing in social life. Film has become a form of art that has become a phenomenon in modern life. Film is a work of communication media that combines audio elements and visual elements to convey a message. This research examines how the film "Yuni" gets enthusiasm from the audience, especially active UMM communication science students Class of 2018. This research aims to find out the various meanings of the 2018 UMM communication science students as viewers or connoisseurs of the film entitled "Yuni" by Kamila Andini as giving a message. or meaning for the audience through the audio and visuals shown. This research uses a qualitative approach with a reception analysis study method and the data collection techniques used are interviews and documentation.

The data in this research was analyzed using Stuart Hall's theory which places audiences into three positions, Dominance position, Negotiation position and Opposition position. From the results of interviews conducted by asking 16 questions to 8 subjects about how the film "Yuni" was received. The accumulated results show, 128 answers to the 16 questions given to the subject, 47 of which answered dominant, 9 negotiation, and 72 opposition. The results of this research show that the majority of subjects occupy Opposition positions because they reject opinions in the film Yuni which are considered to dwarf and limit women.