IMPLEMENTASI KEBIJAKAN PENERTIBAN PENATAAN REKLAME DI KOTA MALANG (STUDI PADA SATUAN POLISI PAMONG PRAJA KOTA MALANG)

This study aims to determine the implementation of policies and arrangement of billboards in Malang City and to find out the problems faced by the implementation of policies and arrangement of billboards in Malang City. Billboards based on Malang Mayor Regulation Number 27 of 2015 article (1) are objects, tools, actions or media which according to their shape and style are designed for commercial purposes, introducing, advocating, promoting or to attract public attention to goods, services or entities that can be seen, read, heard, felt and/or enjoyed by the public. Currently, billboards are an effective way used by various groups with certain interests to inform or advertise a product or other information, whether commercial or not. The formulation of the problem related to this research is how to implement the policy and arrangement of billboards in the city of Malang and the problems encountered in implementing the policy and arrangement of billboards in the city of Malang. This study uses a descriptive qualitative approach, which is able to provide an overview of the arrangement of billboards in Malang City. With data collection techniques based on the results of observations, interviews, and documentation. The theory used, namely George C. Edward, consists of communication, resources, disposition, and bureaucratic structure. The results of the study show that the Malang city government cooperates with seven agencies such as the Assistant for Economic Affairs and Development, Head of Malang City BAPENDA, Head of BKAD Malang City, Head of DPUPRPKP Malang City, Head of Legal Section, Head of PISDA Section, and Head of SATPOL PP Malang City. As already stated in Letter No. 005/418/315.73.121.2021 attached to invite and then follow up on the arrangement of Malang City.