PENGARUH E-SALES PROMOTION DAN E-SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN VIUIT DI KOTA MALANG

This research aims to determine the influence of E-Sales Promotion and E-Service Quality on Viuit Purchase decisions in Malang City. The sample in this study was 128 people who were consumers of the online motorcycle taxi application Viuit. The data collection technique in this research uses a questionnaire. The data analysis technique in the research uses a range of scales and multiple linear regression with the help of SPSS software. Based on the results of this research, it shows that E-Sales Promotion has a positive effect on Purchasing Decisions, E-Service Quality has no significant positive effect on Purchasing Decisions and E-Sales Promotion is the most dominant variable compared to the E-Service Quality variable.