PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA GEPREK GOLD CHICK LOWOKWARU

This research aims to find out and analyze the Effect Of Product Quality, Service Quality, And Price On Customer Satisfaction On Geprek Gold Chick Lowokwaru. The type of research approach. The sampling used in this study used nonprobability sampling with a type of purposive sampling of 180 respondents. The data collection tecniques used in this research are obtained directly by conducting surveys throught question that have been made in the from of questionnaires. The results of the analysis from this study is that is a significant influence between product quality, service and price on customer satisfaction on geprek gold chick lowokwaru. This means that with changes in product quality, service quality and price, customer satisfactions at geprek gold chick lowokwaru will also experience an increase