MEGANTARI, KRISNA (2008) PENERAPAN PROGRAM CORPORATE SOCIAL RESPONSIBILITY BIDANG EKONOMI PADA BUMN (Studi pada Bagian Supervisor Pelayanan PT. PLN (Persero) UPJ Ponorogo Kota). Other thesis, University of Muhammadiyah Malang.
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Abstract
This research is about Corporate Social Responsibility (CSR) application based on company responsibility, especially BUMN, will be important to build good relationships with people. CSR is are of company strategy to keep the company moving and build a good view. CSR program know partnership and range education program (PKBL) is a program that conduct in PT PLN (Persero) UPJ Ponorogo Kota to build a good view to people. Economic dimension choosen because this dimension is very important touched people. This program is an easy loan given to small industry (UKM) which is want to raising up the company but less of equity. Based on Elkingston theory, tripple bottom line, to conduct CSR program, that must at least there part are: people, profit and planet. Meanwhile Garigga, Domence and Mele stated that this conducted from three idiologies, are: the business of business, corporate voluntarism, corporate involuntarism. Based an that reason, the writer very interest to know the CSR application, economically in PLN (Persero) UPJ Ponorogo Kota Meanwhile, the writer use description method write qualitative formula. The data collecting is interview and document. And there is three key informations and three support informans. To check it up, the research using triangular source technique. This research result started that CSR application in economic (PKBL) in PT. PLN (Persero) UPJ Ponorogo Kota only focused in small industry UKM owner. The application are planning, evaluation and report, finally, CSR program application pointed to Elkington theory that only profit and people, write Garingga, Domence and Mele ideology theory is the business of business. And concluded that CSR program is a responsibility to all company because peoples is very important element for this government corp.
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Social and Political Science > Department of Communication Science (70201) |
| Depositing User: | Anggit Aldila |
| Date Deposited: | 15 May 2012 07:28 |
| Last Modified: | 15 May 2012 07:28 |
| URI : | http://eprints.umm.ac.id/id/eprint/5363 |
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