STRATEGI MARKETING PUBLIC RELATIONS (MPR) DALAM MENARIK MINAT KONSUMEN ( Studi Pada Divisi PR Pit Stop Pool and Café Malang)

PUTRAWAN, ERLAN ADI (2009) STRATEGI MARKETING PUBLIC RELATIONS (MPR) DALAM MENARIK MINAT KONSUMEN ( Studi Pada Divisi PR Pit Stop Pool and Café Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

This research entitle " Strategy of Marketing Public Relations ( MPR) In Drawing Enthusiasm Consumer". Pit Stop Pool and Café Malang represent new hotspot which have merger concept between sport element and entertainment. This research aim to to know and evaluate how strategy used by Marketing Public Relations ( MPR) Pit Stop Pool Café Malang in drawing consumer enthusiasm, where this matter to face emulation which enough tighten the effort entertainment amusement in Malang. To develop its effort, Pit Stop Pool and Café Malang open new outlet again in Semeru st. But, its it growth of service of billiyard less to enthused by society. The mentioned also felt by Pit Stop Pool and Café Malang. Pit Stop Pool and Café Malang is so recognized by Malang society, besides its existence which still newly so that not yet so applied in social activities, besides understanding of society to place of billiyard also still negative so that result Pit Stop Pool and Café Malang less enthused by society. Is therefore needed by hard work of Pit Stop Pool and Café Malang to be more socialize product operational and service had by Pit Stop Pool and Café Malang, and also alter society view which still assume place of billiyard by negative. Marketing Public Relations represent activity of marketing by using technique of public relations through creation of image which are positive, goodness about product and also service. Is in this case needed by an strategy of marketing public relations to socialize service and product of Pit Stop Pool and Café, and shares of marketing commisioned to execute it. Besides personating a liaison, part of marketing is also claimed to have ability in creating an strategy in communicating service and product of Pit Stop Pool and Café Malang society. As for the problems which is taken in this research is how strategy of marketing conducted by public relations Pit Stop Pool and Café Malang in drawing consumer enthusiasm. Target of this research is to know how strategy of marketing public relations conducted Pit Stop Pool and Café Malang to drawing consumer enthusiasm. In research method, researcher use type of descriptive qualitative in perpectively emik. Source of information in this research have been determined that is employees part of marketing amount to 2 people with technique intake of Total Sampling. In collecting source the researcher use technique of interview (In-depth Intervewing) and bibliography study in the form of informations and books. obtained to be file to analysed with file analysis of domain sequence and type / step. By using technique authenticity of triangulation file. From result of file analysis known that strategy of marketing public relations conducted by Pit Stop Pool and Café is: first, to conduct fact finding and file of eksternal including in it stipulating of market segmentation through activity of survey in society. Second, by compiling strategy domination of market covering publicity and advertisement. Domination of this market is supported by some media print in the form of newspaper, brochure, and baner. In this research can be concluded that strategy of marketing public relations compiled by team marketing of Pit Stop Pool and Café becoming an strategy hotchpotch precisely. In drawing consumer enthusiasm go well by using marketing communication mix and supported by existing medium. Visible that company environment assessed enough kondusif, they are every shares work along better so that reach goals which have been determined. Recommendation to this company is position of public relations and marketing of Pit Stop Pool and Café Malang better there is clarity of duty and authority so that there no overlap in running duty and to easyer in evaluation.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anggit Aldila
Date Deposited: 26 Jun 2012 04:35
Last Modified: 26 Jun 2012 04:35
URI: http://eprints.umm.ac.id/id/eprint/9519

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