HUBUNGAN ANTARA PERSEPSI TENTANG SUSU FORMULA DENGAN INTENSI MEMBELI

PROVITASARI, AGUSTINA (2009) HUBUNGAN ANTARA PERSEPSI TENTANG SUSU FORMULA DENGAN INTENSI MEMBELI. Other thesis, University of Muhammadiyah Malang.

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Abstract

For a few Indonesia society moment have been re-caused an uproar regarding the problem of health world with invention of bacterium of Enterobacter Sakazakii ( E. sakazakii) at milk of formula baby and baby food by researcher of IPB ( Institute Agriculture of Bogor). Before is final month of february last, researcher team of IPB announce result of research of them about milk of formula marketed baby food and baby during the month of April till June 2006. Its result, researcher team find 22,73% from 22 milk sample of formula and 40% from 15 the baby food sample have bacterium contaminate E. Sakazakii. Result of finding of IPB concerning bacterium E. Sakazakii in milk of formula baby and baby food make society worry and anxious which so extraordinary. More than anything else, till now milk brand of formula anticipated contain bacterium E. Sakazakii still is mysterious. The news can influence perception of consumer about the product so that intention to buy product also will have an effect on. As for conducting of this research is to test by empiric relation between perception about milk of formula with intensity buy. In this research of research subject the used is mothers having baby buying milk of formula that is totalizing the overall of subject counted 80 subject which consist of 30 subject for tryout and 50 subject for research, taken with technique of accidental sampling. Method data collecting the used is scale, there is 2 used scale that is perception scale about milk of formula scale and of intensity buy compiled by researcher alone, for method analyze data by using technique of product moment of assisted Karl Pearson with computer program of SPSS 12. From data analysis which have to be got by result of that ( r) 0,725 and ( p) 0,000 hence earning concluded that there is positive relation and very significant between perception about milk of formula with intensity buy. Its positive meaning progressively perception of mothers about milk of formula hence excelsior of intensity buy mothers to milk of formula, so also on the contrary progressively negativity perception of mothers about milk of formula hence progressively lower intensity buy it to milk of formula. Of this research is got also ( ) equal to 0,526 with the meaning effective contribution of perception about milk of formula to intensity buy is equal to 52,6%, and the rest equal to 47,4% is other factors which do not be involved in this research.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Psychology > Department of Psychology
Depositing User: Anggit Aldila
Date Deposited: 25 Jun 2012 07:26
Last Modified: 25 Jun 2012 07:26
URI: http://eprints.umm.ac.id/id/eprint/9418

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