ANALISIS SEGMENTASI PASAR PADA UNIVERSITY INN UNIVERSITAS MUHAMMADIYAH MALANG

Sari, Rissa Novita (2007) ANALISIS SEGMENTASI PASAR PADA UNIVERSITY INN UNIVERSITAS MUHAMMADIYAH MALANG. Other thesis, University of Muhammadiyah Malang.

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Abstract

This Research represent research to consumer market segmentation with title " Analysis of Market Segmentation at University Inn Muhammadiyah University of Malang". Target of this research is to know characteristic of market segmentation at University Inn Muhammadiyah University of Malang. Segmentation variabel which using to research is geographical variable, demographic variable, psikografis variable, and behavioral variable. Analyzer of Cluster by using scale of likert for the measurement of segmentation variable. Analyse cluster got by 3 cluster, I cluster consist of 3 people (3%), II cluster consist of 26 people (26%) and III cluster consist of 71 people (71%), each the cluster have different characteristics. Each characteristic of cluster have giving name, I cluster by the segment name is The Loners, II cluster by the segment name is The Affluent, III cluster by the segment name is The Strives.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 21 Jun 2012 04:41
Last Modified: 21 Jun 2012 04:41
URI: http://eprints.umm.ac.id/id/eprint/8934

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