AKTIVITAS PUBLIC RELATIONS HOTEL PURNAMA BATU (Studi Aktivitas Kehumasan Di Hotel Purnama Batu)

Kamal, Mustofa (2009) AKTIVITAS PUBLIC RELATIONS HOTEL PURNAMA BATU (Studi Aktivitas Kehumasan Di Hotel Purnama Batu). Other thesis, University of Muhammadiyah Malang.

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Abstract

Have long since we realize that public relations or public relations has a major role in the life of an institution or institutions, especially the presence in the hotel that serves lodging services. The growth and development of many hotels in the city-tour of the city signifies the rapid competitive business because of the management strategy should be to create an effective and efficient so that can still serve the customers or markets. Therefore, the role of public relations becomes very important so that companies can provide services in a satisfactory and in the end could win the competition. Public relations activities should be carefully terprogram so on pelaksanannya does not deviate from that path. Departure from the above thoughts and problems, researchers are interested to reveal further research into the form with the title "Public Relations Activities Purnama Hotel Batu." Where the purpose of this research is to know the policies and programs that do Public Relations Purnama Hotel Batu. In addition to also know the factors that support or obstacles in the running of public relations Ativitas Purnama Hotel Batu. Type of research is descriptive research. This research is conducted in the Purnama Hotel Batu 3 with the number of informants among the PR / Kehumasan, Staff and PR / Kehumasan Purnama Hotel Batu. The process of data using observation, interviews and documentation. Data analysis techniques using qualitative analysis. Results indicate that this peneliatian public relations served as a link between the related parties in the Hotel Purnama. The related parties that include the management of the division, also a division between the division and between the other guests or potential guests to the Hotel Purnama divisions, respectively. In this case, the PR does not act directly handle tasks that are physical but just as he was. Parties related to this Kasali (2003:63-81] called with the stakeholders. Stakeholders consist of two types, internal stakeholders and external stakeholders. Internal Stakeholders include owners, managers and top executive, employees and family workers, consumers, dealer, supplier , bank, government, competitors, communities, the press. If viewed from the subject of woven, activities undertaken by the Public Relations Hotel Purnama divided according to two categories, namely internal events and external activities. In addition, the results of this study also describes the duties of PR in accordance with the concept raised by Kusumawati (2204: 25-26), namely first, the, and analyze the behavior mengevaluaisi kecendrungan public, then direkomendasiakan management to formulate policies for the organization or institution. Second, bring together the interests of the organization / institution with the public interest. While the third task is to evaluate the programs, particularly relating to the public is not made by PR Hotel full moon because its position is not in the top managers who make the programs the company. In conducting its relations, and PR have some obstacles and supporting factors. The constraints and support in dealing with the owner, Director and General Manager of employees, guests, media, government, suppliers and the community about the needs. In general, the obstacles are located on the top of the error information from stakeholders to the good PR, or PR to the stakeholders so that the error in the implementation of the work, but these obstacles can be covered by providing the correct information to the stakeholders are. In addition, the constraints faced by the PR Purnama Hotel in performing activities is when the stakeholders do not provide reciprocal back up information provided by the PR, so it often happens bias or differences in understanding between the information submitted by the PR with what is understood by stakeholders, which consequently cause irregularity in the implementation of these activities. While supporting factor is the reciprocal back or two-way communication between the PR with the stakeholders are.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anwar Jasin
Date Deposited: 20 Jun 2012 02:44
Last Modified: 20 Jun 2012 02:44
URI: http://eprints.umm.ac.id/id/eprint/8628

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