IMPLEMENTASI KOMUNIKASI VISUAL MELALUI DESAIN GRAFIS PADA PORTAL BERITA ONLINE (Editor Grafis Pada Portal Berita Kanekabe.com)

One of the website characteristics that you need to pay attention to is the graphic design on the website. Graphic design is an important factor in making a website attractive for audiences to access. An attractive design can increase the "selling value" of a website. There are several things in graphic design that must be considered, because they can influence the success of a website, namely color, typography and layout. Departing from this, the author wants to discuss how to implement visual communication through graphic design on the kanekabe.com news portal.
Visual communication aims to convey visual messages through the graphics seen. Many elements are needed to create a visual appearance, including points, lines, planes, space, color and texture. In visual communication, it is also important to pay attention to creating a logo that becomes the identity of a company. The logo can be a series of typography (logotype), image forms (logogram), or a combination of both. In producing a visual work, graphic design applies good elements and composition. A good website design is a website that includes design aspects, such as the use and combination of colors, typography, and layout arrangement on each page.
In carrying out the practice, the author and editorial team use Google Forms to conduct target audience surveys, website displays, and writing. The author also conducted content research on four competitor websites to create attractive visuals. The editorial team also conducted unstructured interviews with three journalists to obtain references in terms of writing articles.
In the practice of applying design to a website, the graphic editor always communicates with web development to create a good website appearance. Graphic editors are responsible for all existing visuals, such as website displays, social media displays, multimedia and infographic work. This is also done starting from planning, creating the design, to how to implement and apply it. Graphic editors are free to determine the design style, namely abstract geometric, which is adjusted to the theme and segmentation.