STRATEGI PARTAI BARU DALAM MEMPEROLEH DUKUNGAN PADA PEMILU 2009 (Study Pada Dewan Pimpinan Daerah Partai Matahari Bangsa Kota Batu)

MURNI, MUHAMMAD (2009) STRATEGI PARTAI BARU DALAM MEMPEROLEH DUKUNGAN PADA PEMILU 2009 (Study Pada Dewan Pimpinan Daerah Partai Matahari Bangsa Kota Batu). Other thesis, University of Muhammadiyah Malang.

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Abstract

One of the new party to join in General Election 2009 is Matahari Bangsa Party (PMB). Matahari Bangsa Party ( PMB) have opened declaration and ready to follow General Election 2009 coming. Born Matahari Bangsa Party Sun is true surprise many side, more than anything else party owning symbol like symbol of Muhammadiyah this midwife by Young Generat ion exponent of Muhammadiyah (AMM), like activist Pemuda Muhammadiyah, Ikatan Mahasiswa Muhammadiyah (IMM), Nasyiatul Aisyiah (NA) and Ikatan remaja Muhammadiyah ( IRM). This matter have to get attention of PMB. Do PMB can hang on to coattail Demokrat, and can obtain get big voice or just passing is, like new partys of the others General Election 2004 participant. Other problems is PMB cannot hope from many society of Muhammadiyah Batu city because voice of Muhammadiyah Batu city do not too big and will be devided to partys of the other General Election 2009 participant. In fact of course have to be paid attention by PMB. This is very interesting to study about The Strategy of New Party in Obtaining Support at General Election 2009 (Study at Council Delegation Matahari Bangsa Party Batu City). This research type is qualitative research with the descriptive approach. Research location at DPD Matahari Bangsa Party Batu city. Subjek research consist of Chief of DPD PMB Batu city and Secretary of DPD PMB Batu city. Technique data collecting use observation, documentation and interview. Data analysis consist of reduce the data, presentation of data and conclude or verification. Internal strategy of Matahari Bangsa Party consist of internal strategy and eksternal strategy. Internal strategy consist of federating of Matahari Bangsa Party mission and vision, determination of target to reach, minimize conflict between official member of party, effort cadre, human resource strategy. Meanwhile eksternal strategy consist of political contract ekspose, door to door, socialization by visiting ceremony of majelis taklim and also socialization by using poster, banner, and baliho. Strategy used by Matahari Bangsa Party is interesting, by assorted of insuffiency in the reality Matahari Bangsa Party have many strategy which good planing. Political strategy of Matahari Bangsa Party consist of steps that is situation analysis, decision of strategy implementation and strategy. While suggestion in this research is Matahari Bangsa Party shall also plan strategy to reach for sympathy of society which inovatif and different from another party. Like the new party should always conduct eksternal strategy in order to draw sympathy of society.

Item Type: Thesis (Other)
Subjects: J Political Science > J General legislative and executive papers
Divisions: Faculty of Social and Political Science > Department of Government Sience
Depositing User: Anggit Aldila
Date Deposited: 19 Jun 2012 03:01
Last Modified: 19 Jun 2012 03:01
URI: http://eprints.umm.ac.id/id/eprint/8450

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