HUBUNGAN ANTARA TERPAAN TAYANGAN METRO KAMPUS DENGAN KEPUASAN MENONTON MAHASISWA Studi Pada Mahasiswa Ilmu Komunikasi Konsentrasi Audio Visual Angkatan 2004 FISIP UMM

KURNIAWATI, HEPPY (2007) HUBUNGAN ANTARA TERPAAN TAYANGAN METRO KAMPUS DENGAN KEPUASAN MENONTON MAHASISWA Studi Pada Mahasiswa Ilmu Komunikasi Konsentrasi Audio Visual Angkatan 2004 FISIP UMM. Other thesis, University of Muhammadiyah Malang.

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HUBUNGAN_ANTARA_TERPAAN_TAYANGANMETRO_KAMPUS_DENGAN_KEPUASAN_MENONTON_MAHASISWAStudi_Pada_Mahasiswa_Ilmu_KomunikasiKonsentrasi_Audio_Visual_Angkatan_2004_FISIP_UMM.pdf

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Abstract

Amount of the need to obtain an information encourages students to seek information from a variety of existing media. Likewise. happens to students who are interested in the campus. Because information about the campus keeps growing along with the development of increasingly sophisticated technology of course they always want to add information that has been owned by informasiinformasi about the world's newest campus. One program that provides information about the world that is Metro Campus campus which is currently aired by Metro TV station Monday through Friday at pukulI7: 0517: 35. The formulation of the problem in this research is whether there is a relationship between exposure impressions Metro Campus to the satisfaction of watching students, as well as how much the relationship between exposure impressions Metro Campus with satisfaction watching students. S ~ dangkan goals and research, This is to determine whether there is relationship between exposure impressions Metro Campus with the satisfaction of watching students, as well as to determine the level of relationship between exposure to the Metro Campus impressions with satisfaction watching students. In seeking an answer to the formulation of the problem in this study, researchers using the theory of Uses Ana Gratification. This theory suggests that the The main problem is not how the media to change attitudes and behavior of audiences, but how media and personal needs social audience:. . . This research was explanative That is to test. . relationship between variables. yarig hypothesized. The hypothesis itself describes the influence between two or more variables, tintuk find out whether a variable is affected or not by other variables. While basic research is a survey research by collecting data from .. number of units or individuals in time simultaneously. The population was a student of Communication Studies Concentration Audio Visual Force 2004 Faculty of 'Social Science and Political Science with certain characteristics consistent with the objectives this research. Based on these characteristics, the total population obtained was 98 people. The sample used by total sampling.. Data collection techniques used in this study were questionnaires and documentation. To find the relationship between exposure to the satisfaction of impressions Metro Campus watch the students used the formula of determination, R2. Hash showed that 0696 Amount of r count value is greater than the table r 0696 (0696> 0195). This means that exposure to the Metro Campus impressions on television have relationship with the satisfaction of watching students eberapa ~ large To find out the level of relationship between exposure to the Metro Campus impressions with satisfaction to watch students dinitai of the value of coefficient of determination that indicates the value of 0.484 for this level indicates that the dependent variable is influenced by 48% by the independent variables. With words other miscellany of impressions Metro Campus bell exposure contributed 48% to variable satisfaction watching. Thus the effect generated including at the level medium, while 52% are influenced variabellain not addressed in this study.

Item Type: Thesis (Other)
Subjects: N Fine Arts > NX Arts in general
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Zainul Afandi
Date Deposited: 15 Jun 2012 07:53
Last Modified: 15 Jun 2012 07:53
URI: http://eprints.umm.ac.id/id/eprint/8020

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