PENGARUH TERPAAN IKLAN TV UNIVERSITAS MUHAMMADIYAH MALANG TERHADAP MINAT MEMILIH(Studi pada Mahasiswa Baru UMM Jurusan Ilmu Komunikasi Tahun 2008)

LISTYORINI, ADE (2009) PENGARUH TERPAAN IKLAN TV UNIVERSITAS MUHAMMADIYAH MALANG TERHADAP MINAT MEMILIH(Studi pada Mahasiswa Baru UMM Jurusan Ilmu Komunikasi Tahun 2008). Other thesis, University of Muhammadiyah Malang.

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Abstract

Several of promoting event are executing by the private and public universities. Each of the tertiary institutions put an effort to perform their superior and marketing values. As the others institutions, promoting methods done by the University of Muhammadiyah Malang are expanded. Currently the University of Muhammadiyah Malang put more attention into their publicity act in order to filtered more students with a favor of TV ads. Advertising become a media to approaching the public effectively. The purpose of these ads is to provide options to consider and attract the interest to continue student’s to study in higher education level. The research problem statement is to discover influences between the Ads assault towards the interest of choosing the university and how significance is the influence. The research is using quantitative method as an explanative research type. A population amount is 389 people, through the estimation formula using Taro Yamane there are 79 respondents selected as a sample, with data collecting technique is using questionnaires and documentation. The theory applied is AIDDA. Data analysis technique applied is simple regression linear. Based on the analysis results performed Y=1,624 +0,557X. The results show us that the TV ads assault of University of Muhammadiyah Malang influencing the interest of choosing. The significance amount of the influences previewed from the correlation coefficient values as 0,427. This was categorized in the medium level as it’s in the positions of 0, 40 – 0,599. It is discovered a determination coefficient value as R2=0,182, means that 18,8% the assault variable on the TV ads could explaining the interest of choosing. Upon this research result it is recommended to the University of Muhammadiyah malang to improving the effectiveness and efficiency of the advertising in order the influences of the assault could be achieve maximally.

Item Type: Thesis (Other)
Subjects: N Fine Arts > NX Arts in general
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anggit Aldila
Date Deposited: 15 Jun 2012 03:57
Last Modified: 15 Jun 2012 03:57
URI: http://eprints.umm.ac.id/id/eprint/7959

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