PERBEDAAN PERILAKU KONSUMTIF ANTARA WANITA BEKERJA DENGAN WANITA TIDAK BEKERJA

KRISTANTO, BENNY (2007) PERBEDAAN PERILAKU KONSUMTIF ANTARA WANITA BEKERJA DENGAN WANITA TIDAK BEKERJA. Other thesis, University of Muhammadiyah Malang.

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Abstract

Shopping habit has changed from women, for those working or non working women. In the sad or joy They prefer to shop. Could this habit drives Them to be shopaholic. Women are more attracted on color and shape and not on the use and technical specification, They Also feel of the store atmosphere in an instant and fond of shopping activity. Consumptive phenomenon cans be seen from the more secular way of life the which has changed from nowadays' lifestyle. The more a person consumes, he's seen as more welfare. This research is aiming to find the difference of consumptive behavior Between working and non working women. Consumptive behavior is the intention to act with the urge to buy goods and services That are less or not needed. This intention controls by the urge to fill instant joy. It is a waste of money and tends to copy others and affected by marketed products. The subjects on this research are married women, working and non working, live in Candi Rejo, Nganjuk. Purposive sampling is Used as sampling technique, data gathered by consumptive behavior scale. Data analysis is the T-test from SPSS Windows version 12.0, to find the difference of consumptive behavior Between working non working women. Trough the data analysis, result shows, by using T-test, t = 6.486 and p = 0.000. It is concluded That there's a very significant difference, Between working and non working women on Their consumptive behavior. Whereas working women have higher consumptive behavior, the mean value (84.50) and has non-working women (66.90) the mean value. Many women who work or do not work always shopping. In the state of happy or sad they would rather go shopping. But it could make them have a habit of shopping madness, aka shopaholic. Moreover, women tend to possess more interested in color and shape rather than on technical issues and its use, quick to feel the atmosphere of the store and also enjoys doing some shopping. Also visible from the phenomenon of consumptive society is increasingly secular mode of life, the principle of the welfare of a person merely synonymous with quality consumption. More and more consumed by someone deemed more prosperous, and this has become a way of life (life style) today. This study aimed to uncover consumer behavior or know the difference between women working with women who do not work. Consumer behavior is a tendency to act with the desire to purchase goods and services that are actually less or not needed, a trend that controlled a desire to meet the desires of mere worldly pleasures. Unnecessary and a tendency to follow others or affected products on the market. The subjects in this study were women working and unemployed women residents Perumnas Candi Rejo Nganjuk, subject status was married or married, in this study the sampling technique used was purposive sampling technique (purposive sampling). Data collection techniques used is to scale the scale of consumer behavior. In this research, data analysis method is desired t-test method that is to know the consumer behavior differences between women working with women not working, in this research analysis using the program SPSS for Windows version 12.0. Based on the results of data analysis using t-test obtained by value t = 6.486 and p = 0.000 can be concluded that there are differences in consumer behavior that is very significant among women working with women not working. Where women work behavior konsumtifnya higher with mean (84.50) compared with women not working with a mean of (66.90).s

Item Type: Thesis (Other)
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Faculty of Psychology > Department of Psychology
Depositing User: Zainul Afandi
Date Deposited: 15 Jun 2012 03:48
Last Modified: 15 Jun 2012 03:48
URI: http://eprints.umm.ac.id/id/eprint/7945

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