ANALISIS LOYALITAS PELANGGAN PADA SIM CARD GSM SIMPATI (Studi Pada Mahasiswa Universitas Muhammadiyah Malang)

Sakti, Faulina Galih (2008) ANALISIS LOYALITAS PELANGGAN PADA SIM CARD GSM SIMPATI (Studi Pada Mahasiswa Universitas Muhammadiyah Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

Research target is to know how loyalties customers at assessed Sim Card GSM Simpati of variable of expense of switchover, satisfaction, feel to like to brand, and commitment. This research have the character of descriptive by using method of survey. Population in this research is student Muhammadiyah university of Malang which use Sim Card GSM Simpati. Technique intake of sample use convinence sampling with amount of sample 100 responder people. Pursuant to descriptive analysis, can be concluded that customers of loyal at Sim Card GSM Simpati but need some repairs at product quality able to be made input for company to be more improve loyalties customers at his product.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 13 Jun 2012 06:07
Last Modified: 13 Jun 2012 06:07
URI: http://eprints.umm.ac.id/id/eprint/7620

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