ANALISIS PERBEDAAN VARIABEL-VARIABEL BAURAN PEMASARANYANG DIPERTIMBANGKAN DALAM PEMBELIAN PRODUK KECANTIKAN MEREK POND’S ATAU OLAY(Studi Pada Remaja Putri dan Ibu-Ibu Rumah Tanggadi Desa Kebonagung Malang)

JETRIYAH, JETRIYAH (2009) ANALISIS PERBEDAAN VARIABEL-VARIABEL BAURAN PEMASARANYANG DIPERTIMBANGKAN DALAM PEMBELIAN PRODUK KECANTIKAN MEREK POND’S ATAU OLAY(Studi Pada Remaja Putri dan Ibu-Ibu Rumah Tanggadi Desa Kebonagung Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

Research type which [do/conduct] this [is] research survey, where researcher [do/conduct] observation in data collecting [done/conducted] [by] [in] Desa Kebonagung Malang with title “ Analyse Difference of Variables of Marketing Hotchpotch Considered In Buy of Product of Beauty of Brand of Pond’S Atau Olay ( Studi Pada Remaja Putri Dan Ibu-Ibu of Domestic [in] Desa Kebonagung Malang)”. This research target is to know difference of variables of marketing hotchpotch considered in buy of product of beauty of brand of Pond’s Or Olay and to know variable of dominant marketing hotchpotch differentiate in buy of product of beauty of brand of Pond’s Or Olay. Adapun of Research usefulness want to be reached specially for company upon which input in order to [doing/conducting] evaluation to [his/its] marketing program, so that serve the purpose of consideration of company in determining wisdom in the future. analyzer Used in this research that is by using diskriminan. Pursuant to analysis diskriminan by using test F Obtained from process stepwise ( in phases) knowable hence there are difference of variables of marketing hotchpotch covering product, price, promotion and distribution channel considered in buy of product of beauty of brand of Pond’s And Olay. Berdasarkan [of] result of calculation of structure matrix of knowable equation diskriminan hence that promotion variable represent dominant variable differentiate consumer in buy of product of beauty of brand of Pon’s And Olay [in] Desa Kebonagung Malang. Pursuant to result analyse and solution from research result which have been [done/conducted], hence be raised some the following suggestion: in [doing/conducting] promotion activity expected [by] a company earn to exploit maximally for existing promotion medias [of] media goodness print and also the electronic media. The effort [done/conducted] in effort to give influence maximally to consumer so that use product which on the market. In pricing sell product expected to [by] earn range by consumer, [the] mentioned [of] because of the beauty product represent one of everyday requirement for consumer. In pricing to sell expected to remain to pay attention to for guarantee of product quality which on the market, considering only the product with quality required by consumer and able to compete in good market by product of a kind and also the substitute product.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Economic > Department of Management
Depositing User: Anwar Jasin
Date Deposited: 09 Jun 2012 04:54
Last Modified: 09 Jun 2012 04:54
URI: http://eprints.umm.ac.id/id/eprint/6963

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