PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN KONSUMEN DALAM PEMBELIAN KARTU PERDANA 3 (TRI)(Studi Pada Mahasiswa Universitas Muhammadiyah Malang Kampus III)

Utami, Diah Tri (2008) PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN KONSUMEN DALAM PEMBELIAN KARTU PERDANA 3 (TRI)(Studi Pada Mahasiswa Universitas Muhammadiyah Malang Kampus III). Other thesis, University of Muhammadiyah Malang.

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Abstract

This research aim know influence between promotion hotchpotch variable and know influence of dominant promotion hotchpotch variable to decision of consumer in purchasing of maiden cart 3 at student of Muhammadyah Malang campus of III. Research type the used is research of survey that is research conducted to obtain facts conserning symptoms of marketing of datas arising out the used is obtained primary data circularized kuisoner to some chosen responders and data of selunder obtained is researcher indirectly from or magazine of internet specially conserning maiden cart 3 (three). The data analysed by using analyzer of Regresi Double. Research result indicate that promotion hotchpotch which consist of advertising variable, sales promotion, publicity and personal of selling have an effect on isn’t by simultan to decision of purchasing of Maiden Card 3 (three) and variable having an reserch is Advertisement variable. Conclusion of the research is hotchpotch Promotion can decision of purchasing of maiden Cart 3 (three) that is equal to 86,2 %. Pursuant toconclusion in at the instance of which can given: result of this research can be mode by consideration in deciding the expection of promotion hotchpotch of so that more catchy and synchronized marked product by consumer and also company can maintain activity of that good advertisement through leaflet, baliho, media print and electronic media because activity of advertisement give dominant influence to decision of purchasing of maiden cart 3 (Three).

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 08 Jun 2012 06:36
Last Modified: 08 Jun 2012 06:36
URI: http://eprints.umm.ac.id/id/eprint/6832

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