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BUDAYA INSTAN MASYARAKAT DALAM IKLAN TELEVISI(Analisis Semiotik pada Iklan Djarum 76 versi “Mawar Kembang Desa”)

Wahyudi, Eko (2010) BUDAYA INSTAN MASYARAKAT DALAM IKLAN TELEVISI(Analisis Semiotik pada Iklan Djarum 76 versi “Mawar Kembang Desa”). Other thesis, University of Muhammadiyah Malang.


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Heavy life and social distant among society groups caused people thoughts are getting practical. To fulfill their life, the society tried to reach what they want by any other way. It triggered an instant culture, where the society pushed to reach something in more practical ways. The writer here has interest to reveal representation of society instant culture in “Djarum 76 – Red Rose of Village” version television commercial. The research was interpretative through semiotic approach. Research unit was per-shot discussion to Djarum 76 commercial “Red Rose of Village” version where the audio visual unit was interpreted with instant culture element inside. From the research, there could be found that Djarum 76 commercial “Red Rose of Village” version was a description of instant culture. Social critic explained by the commercial was, instant culture developed in our society was often unsatisfying, represented by final result found by the young man. It showed that what he wanted to reach didn’t fit his expectation, and brought worse effect. It was a critic to wide society not to reach some goal by instant way since it could bring something worse for them. The writer suggest the commercial maker to develop his creativeness to give original picture of Indonesia’s nation. Then for general society, by seeing this commercial video, they should leave instant culture since everything done instantly would bring unsatisfying result in the end.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 20 Mar 2012 09:28
Last Modified: 20 Mar 2012 09:28

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