PENGARUH BAURAN PROMOSI TERHADAP VOLUME PENJUALAN PR.AGENG JAYA KABUPATEN MALANG

Mahendra, Ahmad Syaiful Kamal (2008) PENGARUH BAURAN PROMOSI TERHADAP VOLUME PENJUALAN PR.AGENG JAYA KABUPATEN MALANG. Other thesis, University of Muhammadiyah Malang.

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Abstract

Target of research that is to know influence of promotion hotchpotch to sale volume at PR. Glorious Ageng Unlucky Sub-Province and to know most dominant influence promotion hotchpotch to sale volume PR. Glorious Ageng. Analyzer Data which used in this research that is using doubled linear regresi by using test of F and test t. As for research benefit to company that is expected can give input to company upon which evaluate to regarding, relation, between promotion with sale volume or advantage of company. Result of this research can be found as follows: variable of[is expense of advertisement ( X1), sale of person ( X2) and sales promotion ( X3) by together or by simultan have influence which is signifikan to sale volume [at] Company Of Cigarette of Ageng Glorious Unlucky Sub-Province year 1995 until 2007. personal Variable selling expense have dominant influence to sale volume at Company Of Cigarette of Ageng Glorious Unlucky Sub-Province of year 1995 until 2007 Pursuant to conclusion from result of research, hence raised some suggestion that is as follows: to company obliged to be more improve activity of conducted advertisement so that can give support maximally in effort to increase sale volume, that is with advertisement medias in to precisely and also improve amount execution of advertisement. Company obliged to give support fully of activity of promotion to be conducted so that can give benefit maximally to the effort the make-up of sale volume to be conducted. To other party in this case is enthusiastic researcher hereinafter to continue this research is obliged to completing it that is by using other variable which have an effect on to sale volume which for example so that the research can more is expanding.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Anggit Aldila
Date Deposited: 16 May 2012 04:05
Last Modified: 16 May 2012 04:05
URI: http://eprints.umm.ac.id/id/eprint/5448

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