KURNIASARI, EKA FITRI (2010) BALANCED SCORECARD SEBAGAI SISTEM PENGUKURAN KINERJA PERUSAHAAN (STUDI KASUS PADA TAMAN REKREASI SELECTA BATU). Other thesis, University of Muhammadiyah Malang.
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Company can use method balanced scorecard as basis for regulate framework for their management process. Balanced scorecard educate management and organization in general to look at to company from approximately four perspective: finance, customer, study and growth, with internal business. Fourth perspective this offered a balance between aim short-range and long-range aim, that is desirable result, performance trigger, and performance yardstick. Finance perspective analysis result knowable that company more effectiveer in order to increase bet profit so that can maximise investment policy in so many assets, good permanent assets also circulating assets. Analysis result return on equity knowable that company effective in fund use from capital self in produce profit. Based on customer perspective analysis result knowable that number of complain during the time about affability level operators in give service enter in category not friendly. With the result so affability enhanced operators necessary be increased so that visitors can feel satisfaction according to maximal. Customer retention knowable that visitors felt satisfied on service that given by recreation park manager side selecta stone causing initiative visitor to come to return. Internal business perspective analysis knowable that in do inovation very depend on existing facilitiess physical conditon, so that in every year it happen activity that done hasn't run as according to plan that appointed. Perspective study and growth knowable that company more appreciate human resource quality influence magnitude in order to aim achievement company. The result can prove that employee work attendance level show enhanced existence, condition directly will influence service activity that be given. Suggestion that submitted in this watchfulness that is supposed side menajemen recreation park selecta can more make use on capital that has in the effort to increase profit companies. Supposed manager side to be more increases work discipline level employees, the mentioned caused by during the time attendance level employees shows enhanced existence. Supposed manager side always do evaluation on performance that achieved good in also performance outside finance so that serve the purpose of base correct wisdom taking in aim achievement effort company.
|Item Type:||Thesis (Other)|
|Subjects:||H Social Sciences > HB Economic Theory|
|Divisions:||Faculty of Economic > Department of Accounting|
|Depositing User:||Rayi Tegar Pamungkas|
|Date Deposited:||01 May 2012 07:18|
|Last Modified:||01 May 2012 07:18|
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