Catur Nandasarie, Lydia (2008) ANALISIS PELAKSANAAN FUNGSI MEDIA RELATIONS PADA KEGIATAN COFFEE MORNING DI BAGIAN HUMAS PEMERINTAH KOTA BALIKPAPAN. Other thesis, University of Muhammadiyah Malang.
Download (92kB) | Preview
This research based upon the phenomenon of various way used as implementation from the function of media relations in redrawing every policies or government programs that proclaim by the Mayor. Coffee morning activity is one of the evaluation and communication tools at district government priority programs in Balikpapan with the entire unit in its government. Public Relations department in Balikpapan is the “first guy” in governmental organization that obliged to run media relations functions by publishing the result of Coffee Morning to the public through mass media (printed and electronic). The importance of implementing media relations function by the PR department in accordance with coffee morning implementation triggered the interest of this research especially in the work performances referring to PR Department district government of Balikpapan in implementing media relations function at coffee morning program. Media relations is an effort to achieve publicity or maximum airing from PR messages and information to create mutual understanding for publics from the organization or related company (Jefkin). The various way that can be implement to improve media relations are: (a) Continuous meeting between the press and PR; (b) continuous lobbying between the company manager with the mass media director; (c) Press tour; (d) easy access for press to the executive; (e) obvious delegates authority regarding PR functionary who giving the information; (f) appreciation from the PR functionary in press work mechanism; (g) respect the PR managerial principal. The strategy in this research is using descriptive qualitative that aimed to explain the result of the research systematically and accurately towards media relations function implemented, in PR department district government of Balikpapan. This research used interview, observation, field record and documentation as the data collectivism technique also using triangulation method data to verify the data, all collected data analyzed systematically since the beginning of the research till the end of the research process. From the research, found that various way implemented by the PR department district government of Balikpapan, implementing media relation function are: (1) a constant press conferences every Monday between the director of PR and the journalist after the coffee morning; (2) rolling as a facilitator and mediator to related functionary to ease the information access for unit;(3) delegates authority if the director can not deliver the information to the press; (4) giving wide opportunity to the media to get information related to the city development; (5) respect to off the record principal in every information that unnecessarily publish to the public. Conditions above show that media relations function implemented especially to the PR department in governmental body as community facilities to understand the development within one government.
|Item Type:||Thesis (Other)|
|Subjects:||H Social Sciences > H Social Sciences (General)|
|Divisions:||Faculty of Social and Political Science > Department of Communication Sience|
|Depositing User:||Anggit Aldila|
|Date Deposited:||01 May 2012 04:34|
|Last Modified:||01 May 2012 04:34|
Actions (login required)