AKTIVITAS PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) PT. PABRIK KERTAS TJIWI KIMIA, Tbk. SIDOARJODALAM MENINGKATKAN CITRA PERUSAHAAN(Studi pada Humas PT. Pabrik Kertas Tjiwi Kimia, Tbk Sidoarjo dan Masyarakat Desa Kramat)

Inez Namaskara, Fesi (2010) AKTIVITAS PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) PT. PABRIK KERTAS TJIWI KIMIA, Tbk. SIDOARJODALAM MENINGKATKAN CITRA PERUSAHAAN(Studi pada Humas PT. Pabrik Kertas Tjiwi Kimia, Tbk Sidoarjo dan Masyarakat Desa Kramat). Other thesis, University of Muhammadiyah Malang.

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Abstract

In an industrial environment are faced with a reality much different to what the community expectations that require adaptation of society to occur kseimbangan and pressing social inequalities in society, to make adaptations in the industrial world for ordinary people so hard. The ease in obtaining the information society also encourages vigorous activities of Corporate Social Responsibility (CSR). Many corporations use clever these conditions to promote its position in society. Activities CSRnya used to place the image you want conveyed to the public. For corporations that do not make Corporate Social Responsibility (CSR) will be faced with public pressure in its various forms. (Internal Bulletin. Information and Knowledge Employees Edition: 2008 hal.22 XII) Formulation of the problem in this research is any implementation of CSR programs in improving the company image PT. Paper Factory Tjiwi Kimia, Tbk. Sidoarjo? In this study, researchers used a type of qualitative type diskriptif research. This means that the research aims to create a systematic explanation of factual data and accurate about the phenomenon and the social realities that occur in areas that became the subject of research. From the results of the research program is known that the activity of Corporate Social Responsibility (CSR) in improving the company's image was done by PT. Tjiwi Kimia, Tbk. Implementation has been done in education by providing scholarships and aid notebooks, the health sector is the image Medika Hospital, in the field of environmental waste treatment plant in the community, in the social field is a relief to flood and natural disaster in the environmental field is the development of infrastructure in other areas. From the public sector has felt the positive impact on the company. Community development program consists of: partnership programs, environmental programs that include coaching: social assistance, education, religious assistance, infrastructure and public facilities, health and education. Society considers that the PT. Tjiwi Kimia, Tbk is a pretty good company and care enough about the surrounding community. For some people, if only by providing assistance such as: groceries, scholarships, construction of public facilities and means of worship, they've felt the positive impact on the company. In addition to physical assistance, local communities also receive assistance in the form of non-physical community empowerment through partnership program by providing loan capital to expand business. Even so, people feel there are still many things that must be addressed by the PT Tjiwi Kimia, Tbk related distribution is not equitable relief, local labor recruitment and empowerment of local potential that has not been so touched the real needs of local communities. Through various activities of Corporate Social Responsibility Tjiwi Kimia, Tbk has shown its commitment in the implementation of corporate social responsibility to the community around. Although in principle the implementation of corporate social responsibility is bound by government policy, but Tjiwi Kimia, Tbk still always working to establish a harmonious relationship with the community. PT. Tjiwi Kimia, Tbk view that the community as a business entity rather than an enemy to be conquered. This means that the community is part of the company, if people liked the company also felt happy. Corporate social responsibility by looking at all that between the company and other stakeholders unbridgeable. Companies are very concerned to say hello and to society, while people around both near and far are physically divide again their gratitude to the company in the form of concern. Implementation activities CSR Corporate Social Responsibility at PT. Tjiwi Kimia, Tbk is in conformity with the standards of corporate management in the corporate communications activities of planning, Organizing, and Evaluating aktuating. It is expected that this management standard implementation of CSR in PT. Tjiwi chemistry that can be expected in accordance with the empowering and bringing positive benefits for communities around the company.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 30 Apr 2012 03:08
Last Modified: 30 Apr 2012 03:08
URI: http://eprints.umm.ac.id/id/eprint/3346

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