STRATEFI KEHUMASAN PADA MANAJEMEN ARTIS THE TITANS DALAM MEMBANGUN CITRA

AMAMI, INDIE (2008) STRATEFI KEHUMASAN PADA MANAJEMEN ARTIS THE TITANS DALAM MEMBANGUN CITRA. Other thesis, University of Muhammadiyah Malang.

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Abstract

Artist management is one of factors that determine artist success. Artist management performance very significant in bring up artist name and of course in build that artist image. the titans group new band to covering by former personnel Peterpan that is Andika and Indra. The titans self formed on 8 Decembers 2008. management that handle the titans artist management at form by the titans self that have a duty to create a supposed marketing strategy can increase value sell with build band image in society. on that account researcher wants to detect management liaison communication strategy the titans in build image remembers the titans self group new band, and necessary get place at heart music costumer in Indonesia. The data collecting technique uses interview, documentation and observation. this watchfulness uses qualitative watchfulness method. Informant determination in this watchfulness uses purposive sampling. Where does information source that appointed as according to criteria that determined researcher. Informant total in this watchfulness is as much as 3 person where does third persons hold important role in artist management the titans and as according to criteria that determined by researcher. Data analysis technique that used researcher with interpretation and conception from subject having taken ste watchfulness several data analysis stages. From data analysis that done, researcher can conclude that management side the titans can not has special strategy in develop image, but management side considers that work plan whom they have be liaison strategy in develop image. work plan that has by management side divided be two that is, longrange program and program shortrange. from to all programs, each has target. from management side longrange program has achieved target, that is as group class band b. for longrange program target furthermore group board band on or class a. while program shortrange, artist management performance the titans as according to work plan shortrange quarterly that is create public opinion formation and try to create a which are positive image from society about the titans. Furthermore management side holds review or evaluated towards performance in each program. From evaluation this be known deficit and surplus from each program so that for work plan shortrange quarterly second can be planned ripper again.

Item Type: Thesis (Other)
Subjects: N Fine Arts > NX Arts in general
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anggit Aldila
Date Deposited: 25 Apr 2012 03:14
Last Modified: 25 Apr 2012 03:14
URI: http://eprints.umm.ac.id/id/eprint/2962

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