PENGARUH TERPAAN TAYANGAN IKLAN PRODUK PELENGKAP MASAKAN "MASAKO" DI TELEVISI TERHADAP TINGKAT KONSUMTIF IBU-IBU RUMAH TANGGA (Studi pada Ibu-Ibu Rumah Tangga di Wilayah RW 02 Kelurahan Tunggul Wulung Kecamatan Lowokwaru Malang)

Choirul H., Nanang (2010) PENGARUH TERPAAN TAYANGAN IKLAN PRODUK PELENGKAP MASAKAN "MASAKO" DI TELEVISI TERHADAP TINGKAT KONSUMTIF IBU-IBU RUMAH TANGGA (Studi pada Ibu-Ibu Rumah Tangga di Wilayah RW 02 Kelurahan Tunggul Wulung Kecamatan Lowokwaru Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

One television program that clearly has the intention to influence the public mindset and behavior is an advertisement. Most of the ads shown on TV is a good product advertisements offering goods or services, but there are also other types of ads as public service announcements and advertisements. Television Advertising itself has become a phenomenon, as well as the menu adds a long list of communities in meeting their needs for information. As the impact of advertising treats without coercion has conditioned viewers to spend more just to try a product offered through television advertising or just to meet the label or the demands of modern lifestyles. In the reality of everyday life is a source of sodium consumed comes from food flavoring (MSG). Usage habits MSG (Mono Sodium Glutamate) have reached a serious level. Almost all housewives, food vendors, and service providers catering always use it. The purpose of this study is to determine whether there is any effect of exposure to advertising impressions “food supplement products” on television on the level of consumptive mother a housewife. To determine the effect of exposure to advertising impressions “food supplement products” on television against the consumptive level of the mothers of the household. The research method used. In this research, namely data analysis techniques of quantitative analysis with the analysis model used is regression analysis simple. To determine the influence of television ads against the consumptive level of the housewife-mother used Simple Regression analysis tool that is “Regression analysis is a technique for building a straight-line equations and use these equations to give estimates.” The results reveal that the regression coefficient values obtained yield was 0.644, which means that the effect of exposure to advertising exposure supplementary food products “Masako” against the consumptive level of the housewife at 64.4%. The hypothesis of the study missed the 95% level of confidence (a = 5%) t value of 10.411 and t table value 1.67 means that the t value is greater than value t tables. So Ho is rejected and Ha accepted. Effect of supplementary food product ad exposure “Masako” against the mother housewife strong enough, because the research is done on the mother housewife who uses the product “Masako” and mothers as the respondent household obtain adequate message exposure.

Item Type: Thesis (Other)
Subjects: N Fine Arts > NX Arts in general
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 10 Apr 2012 02:35
Last Modified: 10 Apr 2012 02:35
URI: http://eprints.umm.ac.id/id/eprint/1986

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