HUBUNGAN ANTARA PENILAIAN TENTANG PENULISAN JUDUL PADA COVER MAJALAH ANEKA YESS! DAN MINAT BELI KONSUMEN(Studi pada siswa SMA PURUSATAMA Semarang, Jawa Tengah)

Budi Santoso, Agung (2009) HUBUNGAN ANTARA PENILAIAN TENTANG PENULISAN JUDUL PADA COVER MAJALAH ANEKA YESS! DAN MINAT BELI KONSUMEN(Studi pada siswa SMA PURUSATAMA Semarang, Jawa Tengah). Other thesis, University of Muhammadiyah Malang.

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Abstract

Along growth of communications technology and information, existence of media of printing progressively multitude. Media print build competition to prove self as media print enthused by adult circle in this time, start from next wrapper, advertisement content and also pictures to add enthusiasm buy to buy from its consumer. In a magazine, arrange situation of this media of vital importance to be paid attention. Wrapper as display window a magazine becomes one of the factor which is attention need more. Wrappers have to can captivate and steal attention of consumer so that will peep out enthusiasm buy from society. Wrappers have to can draw and as according to content of magazine so that between content and wrapper happened can be justified by its contents. Without supported with quality of good magazine content, hence will be frozen out with other magazine. So that writing of text at covering photo and also magazine and of design draw at magazine especially for magazine which is have segmentation to have to be paid attention. Pursuant to breakdown of above, this research internal issue formula is there any correlation between assessments about writing of title at covering Aneka Yess! Magazine and enthusiasm buy consumer and if there is its relation, how big generated the correlation Text represents all Language form. Not merely printed words in paper sheet, but also all communications expression, utterance, music, picture, voice effect, image etcetera (Sobur, 2002; 56). Wrapper is loaded picture at face husk an magazine; usually draw to regarding special or especial report of derivative (Big Dictionary [of] Indonesian: 1995:288). When Enthusiasm buy consumer is desire of consumer to buy a goods or product to be used. This elite represent research of explanative where this research explain correlation of casual between variables through examination of hypothesizing or research of clarification (M.Iqbal,2000:4). Research location conducted in SMA Purusatama Semarang. Population in this research is class student of XI SMA Purusatama Semarang which has bought Aneka Yess! Magazine. Based on result of survey, amount of population matching with researcher criterion got equal to 42 responder. Such as those which have been told by Suharsimi Arikunto ( 2002:112) that if its it less than 100, better taken by all so that its research represent research of population. Become technique determination of sample which is used in this research is totalizing sampling with amount of responder counted 42 people. From result of data analysis which have been done by researcher find that found by r = 0,401 with P = 0,000. This matter shows the existence of positive correlation very significant between variable of X (Writing of Text Title) and variable of Y (Enthusiasm buy Consumer). According to the interpretation table above, r value is 0,401. it is in number 3 which is 0,400 to 0,600. it means that the relationship is rather low.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anwar Jasin
Date Deposited: 02 Apr 2012 07:03
Last Modified: 02 Apr 2012 07:03
URI: http://eprints.umm.ac.id/id/eprint/1634

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