PENGARUH PEMILIHAN LOKASI CAFÉ TERHADAP KEBERHASILAN USAHA (Studi Pada Café di Kota Malang)

Putro, Guntur cahyo (2023) PENGARUH PEMILIHAN LOKASI CAFÉ TERHADAP KEBERHASILAN USAHA (Studi Pada Café di Kota Malang). Undergraduate thesis, Universitas Muhammadiyah Malang.

[thumbnail of PENDAHULUAN.pdf]
Preview
Text
PENDAHULUAN.pdf

Download (1MB) | Preview
[thumbnail of BAB 1.pdf]
Preview
Text
BAB 1.pdf

Download (220kB) | Preview
[thumbnail of BAB 2.pdf]
Preview
Text
BAB 2.pdf

Download (267kB) | Preview
[thumbnail of BAB 3.pdf]
Preview
Text
BAB 3.pdf

Download (240kB) | Preview
[thumbnail of BAB 4.pdf] Text
BAB 4.pdf
Restricted to Registered users only

Download (429kB) | Request a copy
[thumbnail of BAB 5.pdf] Text
BAB 5.pdf
Restricted to Registered users only

Download (104kB) | Request a copy
[thumbnail of LAMPIRAN.pdf] Text
LAMPIRAN.pdf
Restricted to Registered users only

Download (594kB) | Request a copy

Abstract

The purpose of this research is to determine the effect of choosing a business location (Access, Visibility, Traffic, Parking Space, Environment) on business success, and to find out the most influential variables on the success of a cafe business in Malang City. The population of this research is Cafe Business Owners with Small and Medium scale, with cafe ownership that has been established for more than 3 years as many as 100 respondents. Data analysis using multiple linear regression. The research findings show that the business location variables which consist of access, visibility, traffic, parking area, and environment have a significant effect on the success of a cafe business in Malang. Access is the variable that most influences the success of a cafe business in Malang

Item Type: Thesis (Undergraduate)
Student ID: 201610160311078
Keywords: Keywords: Access, Visibility, Traffic, Parking Area, Environment, Business Success
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics and Business > Department of Management (61201)
Depositing User: 201610160311078 201610160311078
Date Deposited: 30 Nov 2023 04:12
Last Modified: 30 Nov 2023 04:12
URI: https://eprints.umm.ac.id/id/eprint/1596

Actions (login required)

View Item
View Item