STRATEGI KONVERGENSI MEDIA PADA SURAT KABAR DAERAH (STUDI KASUS PADA MEDIA TRIBUN KALTIM)

Media began to monitor technological developments related to the shift of media consumption habits to digital media as an impact of the development of information and communication technology. The purpose of this research is to find out the media convergence efforts made by Tribun Kaltim in Balikpapan, East Kalimantan. This descriptive qualitative research uses case study approach, where the researcher identifies and analyzes one specific issue. The data is obtained from interviews with resource persons, books, articles, and other related literature. By using the concept of media convergence from Siapera and Veglis, according to this research, Tribun Kaltim uses four types of interconnected media convergence: a) Technological convergence by managing online mediaTribunKaltim. co, e-paper and being present on social media such as Instagram, Twitter, Tiktok and Facebook, b) Business convergence with unlimited connectivity on the internet by adding business partners (advertisers) who are not only from East Kalimantan but can be from all over Indonesia; c) Professional convergence by preparing human resources who can produce and distribute various kinds of content needed based on the platform; d) by combining the forms of writing, photos and videos on the online version of Tribun Kaltim.