FAKTOR-FAKTOR PENDORONG MINAT MAHASISWA PECINTA ALAM MENONTON TAYANGAN JEJAK PETUALANG DI TV7(Studi Deskriptif Pada Mahasiswa Pecinta Alam PTN dan PTS di Malang)

SUKMAWATI, FIETRI EKA (2006) FAKTOR-FAKTOR PENDORONG MINAT MAHASISWA PECINTA ALAM MENONTON TAYANGAN JEJAK PETUALANG DI TV7(Studi Deskriptif Pada Mahasiswa Pecinta Alam PTN dan PTS di Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

Keywords: Factor motivate interest watch, "jejak petualang" program The tittle of this research is the motivation factors of the nature lover students be interest to watch Jejak Petualang program in TV7 (Descriptive study in nature lover student PTN and PTS in Malang). The problem formulation from this research is what factors that motivate the interested of nature lover student to watch Jejak Petualang program in TV7. This research purpose to know factors that motivate the interested of nature lover student watch Jejak Petualang program in TV7. The interested of researcher choose Jejak Petualang program because this program is one of adventure program in Indonesia that still consist to show the program and the program is popular enough until it is liked by Indonesia society. The research look’s factors of motivation of interested to watch in nature lover student. There for, it is explained about the interested, the interested is a like feeling and a interest feeling to something or activity without there is not a person ask. Although here there are three part motives that are Biogenetis motif, Sosiogenetis motif and Teologis motif. In the research is used teory Uses and Gratifications to analyze research result. Where this teory tells that the user media do. Aktif part in choose and users the media. Here the users media choose and use media that is suitable with the interested are. Research method is done by case study. This research use kind of description descriptive kwalitatif research. The research is done of four organitation of nature lover student, those are IMPALA Unibraw, MPA Jonggring Salaka UM, DIMPA UMM and WIGAPALA Widya Gama University. For data gathering method that with interview and documentation. Stipulating of mount of respondent count is done by use snowball and it is known informant that are five persons. Later, data analysis is done by process in induction – interpretation – conceptualization manner. Based on analysis and interpretation are gotten that the reason nature lover studens watch Jejak petualang program because the program is suitable with their hobby in adventure activities and their background become nature lover student who like do in free nature. And it is know also that they watch Jejak Petualang to add information about adventure activity locations and kind of other adventure that will support their adventure activities that they do. The conclution that can be taken from this research is the factors that motivate the interested of nature lover student to watch Jejak Petualang program to be separated in two parts, those are Sociogenetis factor, such as: adventure activity hobby, their background is MAPALA who need to get information. Other factor that is about the from of the program: appearance and speaking style of presenter; the picture and acuteness picture; naration; the suitableness between narration and picture, day of show, time of show, duration and program format. Some opinions that are gotten in this research are: a.TV7 station part more involves MAPALA-MAPALA in doing adventure activities b.Increase program quality, so the program becomes more quality than other kind of programs

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Zainul Afandi
Date Deposited: 21 Jul 2012 06:11
Last Modified: 21 Jul 2012 06:11
URI: http://eprints.umm.ac.id/id/eprint/12635

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